Francis Barassi

About Francis Barassi

Francis Barassi was born in Tucson, Arizona, on January 11, 1967. He spent his formative years in the diverse atmosphere of Tucson, which helped shape his curiosity and interest in various cultures and global perspectives. Growing up, he displayed a keen interest in technology and business, which would later define his successful career.

Scholarly Pursuits

Francis earned a Bachelor of Science from Georgetown University’s School of Foreign Service. His education focused on international relations, giving him a strong foundation in understanding global dynamics.

He later pursued an MBA in International Management from Thunderbird (American Graduate School of International Management), graduating with a distinction. This advanced degree equipped him with the skills necessary to navigate the complex world of international business.

A Passion for International Affairs

Throughout his career, Barassi has spent many years working on three continents, including South America, Europe, and North America.

In addition to speaking English, Francis has also learned Spanish and Portuguese. His fluency in these languages has allowed him to communicate effectively with diverse teams and clients across different regions, fostering strong business relationships and facilitating seamless operations.

The Dawn of His Career

Xerox Corporation

Francis Barassi began his professional journey at Xerox Corporation in 1995, where he held various roles. He started as the Program Launch Manager for Latin America, based in Mexico City. Here, he successfully launched the Xerox Expense Management System (XEMS) across major Latin American countries, including Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela. His efforts resulted in significant market penetration and revenue growth for Xerox.

Francis then moved on to become the Division Manager/Key Account Manager for Xerox Business Services in Chile. In this role, he managed significant accounts and achieved substantial revenue growth. He was instrumental in developing and negotiating strategic outsourcing contracts, including a landmark deal with Telefonica that doubled Xerox’s revenue from the account.

Barassi’s success continued as the Division Manager of Document Solutions for Xerox Latin South, where he managed key accounts and increased outsourcing revenue by 260% over three years. His innovative approach positioned Xerox as the leading outsourcing services provider in the region.