About

About Francis Barassi

Francis Barassi was born in Tucson, Arizona, on January 11, 1967. He spent his formative years in the diverse atmosphere of Tucson, which helped shape his curiosity and interest in various cultures and global perspectives. Growing up, he displayed a keen interest in technology and business, which would later define his successful career.

Scholarly Pursuits

Francis earned a Bachelor of Science from Georgetown University’s School of Foreign Service. His education focused on international relations, giving him a strong foundation in understanding global dynamics.

He later pursued an MBA in International Management from Thunderbird (American Graduate School of International Management), graduating with a distinction. This advanced degree equipped him with the skills necessary to navigate the complex world of international business.

A Passion for International Affairs

Throughout his career, Barassi has spent many years working on three continents, including South America, Europe, and North America.

In addition to speaking English, Francis has also learned Spanish and Portuguese. His fluency in these languages has allowed him to communicate effectively with diverse teams and clients across different regions, fostering strong business relationships and facilitating seamless operations.

The Dawn of His Career

Xerox Corporation

Francis Barassi began his professional journey at Xerox Corporation in 1995, where he held various roles. He started as the Program Launch Manager for Latin America, based in Mexico City. Here, he successfully launched the Xerox Expense Management System (XEMS) across major Latin American countries, including Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela. His efforts resulted in significant market penetration and revenue growth for Xerox.

Francis then moved on to become the Division Manager/Key Account Manager for Xerox Business Services in Chile. In this role, he managed significant accounts and achieved substantial revenue growth. He was instrumental in developing and negotiating strategic outsourcing contracts, including a landmark deal with Telefonica that doubled Xerox’s revenue from the account.

Barassi’s success continued as the Division Manager of Document Solutions for Xerox Latin South, where he managed key accounts and increased outsourcing revenue by 260% over three years. His innovative approach positioned Xerox as the leading outsourcing services provider in the region.

SchlumbergerSema

In 2000, Francis joined SchlumbergerSema as the Director of New Sales for Latin America. He managed a regional sales team and secured significant contracts with telecom providers, contributing significantly to the company’s revenue and regional market presence.

The Career Sweet Spot

Convergys Corporation

In 2003, Francis Barassi joined Convergys Corporation as the Director for LATAM North. He managed the sales team and set up regional headquarters in Northern Latin America. His efforts resulted in significant sales and the profitable build-out of the regional headquarters.

Edocs, Inc.

Francis moved to Edocs, Inc., in December 2003, where he served as the Director of Latin American Sales and operations. He opened the Latin American market for Edocs, generating a solid pipeline of prospects and closing significant contracts within the first year. His success in this role demonstrated his ability to drive growth in new markets.

Oracle Corporation

In 2005, Barassi joined Oracle Corporation, initially as the Regional Director for LACA—Self-Service. He managed the integration of Docs self-service products into the Sievel sales organization and achieved significant sales growth. He then served as the Applications Sales Director, Communications Global Business Unit, where he achieved record sales and managed the most significant single license sale in CGBU history.

From 2011 to 2017, Francis held various vice president roles at Oracle. He founded TOA Technologies’ Latin America business, leading to significant revenue growth. After Oracle acquired TOA Technologies, he managed Oracle’s field service business for Latin America and the Caribbean, achieving substantial growth in ACV bookings and expanding into new verticals.

ClickSoftware

In 2017, Francs became the Vice President for Southern Europe at ClickSoftware. He assisted with the reorganization of Click’s sales and account management organization in Southern Europe, achieving notable successes, including signing new logos and managing key accounts.

The Latest Chapters

OverIT USA, Inc.

Francis Barassi joined OverIT USA, Inc. as the Vice President for North America in 2020. He played a crucial role in expanding OverIT’s presence in North America. He did this by recruiting and onboarding a seasoned sales team and closing significant deals within the first few months.

IFS North America

In 2021, Francis became the Vice President for North America Energy, Utilities & Resources at IFS North America. He successfully integrated the Clevest sales team into IFS and achieved impressive annual growth. He secured strategic wins at significant utility companies, further establishing IFS’s presence in the market.

Hitachi Energy

Currently, Barassi is the Vice President of Enterprise Software North America at Hitachi Energy. In this role, he continues to leverage his extensive experience in enterprise software and energy solutions to drive growth and innovation. His leadership and strategic vision are instrumental in advancing Hitachi Energy’s market position in North America.

Life Outside the Office

Francis resides in Key Biscayne, FL, with his spouse, Clara Romero. He enjoys a fulfilling personal life while balancing his professional commitments.